An Introduction to Mobile Commerce for Publishers

What You'll Learn in the Guide

Mobile commerce is the single largest driver of mobile growth, on pace to top $3.5 trillion in worldwide spending by 2021. This guide provides an overview of the mobile commerce industry, including market size and trends. Readers will learn:

  • Why publishers are turning to the trillion-dollar mobile commerce opportunity
  • How leaders like Google, BuzzFeed, and rewardStyle are approaching mobile commerce
  • Actionable takeaways about the components necessary to build a successful commerce strategy

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