When it comes to financial services, consumers today are spoiled by choice. From free checking accounts and debit cards to micro-investing services and peer-to-peer payments — there’s no shortage of new fintech startups taking on incumbents with user-friendly, mobile-first financial services. Finance apps were downloaded 3.4 billion times in 2018 and while many fintech companies have succeeded at getting millions of users to connect their bank accounts, the real goal is a little harder: becoming front of wallet.
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Fintech companies' most valuable asset: transaction data
Why rewards and loyalty programs are the future of fintech
A case study: loyalty lessons from American Express