What You'll Learn in the Guide

Around 67% of consumers are expecting personalized experiences from publishers, and when done right, it has been proven to increase sales by 10%. Still, while many industries are embracing personalization, there are comparatively few examples of it being employed in the performance marketing and mobile commerce space.

Readers will learn:

• The business risk of not having a technology that puts privacy and accuracy first
• How leaders like Grubhub and rewardStyle are personalizing the mobile commerce experience
• How to get started with personalization on mobile to engage users and increase revenue