Personalization in 2020

About the Hosts

Button’s Chief Product Officer, Jonathan Shottan, is a personalization expert from his previous roles at Facebook and Pinterest. Jonathan will be joined by Nilla Ali, SVP of commerce at BuzzFeed, who has also learned the importance of personalization in a product and business strategy from her time at BuzzFeed and Time Inc.

Jonathan Shottan

Jonathan Shottan

Chief Product Officer at Button, the mobile commerce platform building a better way to do business in mobile.

Nilla Ali

Nilla Ali

Senior Vice President of Commerce at BuzzFeed, the leading independent digital media company.

What You'll Learn in the Webinar:

Personalization has quickly become a key, but largely invisible part of many of the products and services we use every day. For users, personalized experiences, when done right, are more useful, relevant, and sticky. And, for companies, these highly engaged users are those who are most likely to keep coming back -- and hence become the most valuable.

Key takeaways from this webinar include:

  • What consumers expect when it comes to personalized experiences 
  • The ins-and-outs of a privacy-first approach to personalization
  • How BuzzFeed is building personalization into its strategy in 2020

Available On-Demand