Button’s Chief Product Officer, Jonathan Shottan, is a personalization expert from his previous roles at Facebook and Pinterest. Jonathan will be joined by Nilla Ali, SVP of commerce at BuzzFeed, who has also learned the importance of personalization in a product and business strategy from her time at BuzzFeed and Time Inc.
Chief Product Officer at Button, the mobile commerce platform building a better way to do business in mobile.
Senior Vice President of Commerce at BuzzFeed, the leading independent digital media company.
Personalization has quickly become a key, but largely invisible part of many of the products and services we use every day. For users, personalized experiences, when done right, are more useful, relevant, and sticky. And, for companies, these highly engaged users are those who are most likely to keep coming back -- and hence become the most valuable.
Key takeaways from this webinar include: